The website no longer reflects the company
Your positioning, services, markets or capabilities have changed, but the website still tells an older version of the story.
WEBSITE REDESIGN
Your business has moved forward.Has your website?
A website can become outdated long before it stops functioning.
The business changes. Services evolve. Customers expect more. New pages get added. Messaging becomes inconsistent. The technology gets harder to manage. Eventually, the website no longer represents the company it is supposed to support.
MiBanana redesigns business websites around where the organisation is now, what customers need to understand and what the website needs to achieve next.
WHEN THE WEBSITE NO LONGER FITS THE BUSINESS
A redesign should solve more than an outdated appearance.
Most businesses do not decide to redesign a website because of one isolated problem.
It is usually a combination.
The website may look dated, but the deeper issue could be that the business has changed while the site has not.
Perhaps your services are difficult to understand. Important information may be buried. Visitors may be reaching the site but not knowing what to do next. Mobile pages may feel awkward. The CMS may have become difficult to work with. The website may be slow. Search visibility may have been treated as an afterthought.
Or the company may simply have outgrown a site created for a much earlier stage of the business.
A useful redesign identifies which problems actually matter before deciding how the new website should look.
COMMON SIGNS
Common signs that the current website is holding the business back.
Visitors struggle to understand what you do
Important information exists, but the structure, navigation or messaging makes people work too hard to find it.
The design feels dated or inconsistent
Years of additions and small changes can leave a website looking fragmented rather than deliberate.
The mobile experience is weak
Pages may technically work on a phone while still being difficult to read, navigate or use.
Enquiries are harder than they should be
Calls to action are unclear, forms create unnecessary friction or visitors reach key pages without an obvious next step.
Managing the website has become frustrating
Routine updates may require developer help, awkward page builders or processes that no longer suit the team.
Performance has deteriorated
Large images, scripts, plugins, tracking tools and years of technical additions can make the site increasingly heavy.
Search considerations were never properly built in
Page hierarchy, URLs, internal links, metadata, structured data and content organisation may have grown without a clear search strategy.
Not every problem requires a complete rebuild. Part of the redesign process is deciding what should change, what should stay and whether rebuilding is commercially justified.
REDESIGN THE WEBSITE, NOT JUST THE COLOURS
A meaningful redesign looks at the complete experience.
Visual design is one part of a much bigger decision. Changing the colours, typography and homepage layout can make a website look newer. That does not necessarily make it better.
Positioning
Can a potential customer quickly understand what the company does, who it helps and why they should continue reading?
Information architecture
Are pages and navigation organised around the questions visitors actually have?
Content
Does the website contain the information people need to make a decision, or has the copy become vague, repetitive or fragmented?
User experience
Can visitors find important information and move naturally toward the next appropriate action?
Conversion paths
Are calls to action appropriate to the stage of the buying journey?
Mobile experience
Does the website work comfortably on smaller screens rather than simply shrinking to fit them?
Search foundations
Can important content be understood through a logical page structure, internal linking and technically sound implementation?
Performance
Is the frontend carrying unnecessary weight that affects the user experience?
Content management
Can the people responsible for the website make normal updates without unnecessary technical friction?
A redesign gives us the opportunity to address these areas as one connected system.
WHAT WE KEEP MATTERS TOO
Understand what is valuable before changing the website.
A redesign should not throw away useful assets simply because the website is changing.
An existing website may already contain valuable content, established URLs, search visibility, images, downloads, forms, integrations or analytics history. Those things should be understood before major changes are made.
Some elements may deserve to stay. Some may need to be rewritten or reorganised. Some may no longer serve a useful purpose.
The goal is not to preserve everything. It is to avoid removing something valuable without understanding why.
Depending on the project, we can review:
- Existing page inventory
- Important URLs
- Current content
- Search landing pages
- Navigation
- Forms and conversion paths
- Analytics
- Metadata
- Structured data
- Integrations
- Downloads and media
- CMS requirements
- Existing redirects
- Multilingual content
REDESIGN STRATEGY
Start with the business before starting with the interface.
Before designing pages, we need to understand what changed. This gives the redesign a reason. The visual direction then supports the strategy rather than becoming the strategy.
- Business positioning
- Services or products
- Priority markets
- Customer groups
- Sales process
- Competitive environment
- Website responsibilities
- Content requirements
- Search priorities
- Internal workflows
- Technical constraints
HOW A WEBSITE REDESIGN WORKS
A clear process from understanding to handover.
- 01
Understand the current website
- 02
Define the new requirements
- 03
Audit the existing content and structure
- 04
Plan the new architecture
- 05
Design the experience
- 06
Build and configure
- 07
Validate
- 08
Launch and hand over
OWNERSHIP
Your redesigned website should remain under your control.
MiBanana's preferred delivery model gives the client control of important project-specific infrastructure. Depending on the project, that can include:
- Website repository
- Hosting and deployment account
- CMS
- Domain and DNS
- Website content
- Project-specific website data
- Relevant third-party services
MiBanana receives the access needed to build and support the website. Our reusable internal systems, master templates, production technology and pre-existing tools remain MiBanana's.
Your website should not depend on MiBanana continuing to own the accounts required to keep it online.
INVESTMENT
Website redesign projects typically start from €4,000.
The final cost depends on the actual work involved and the requirements of the project.
The scope can depend on:
- Number of unique page types
- Content requirements
- Copywriting
- Existing content volume
- CMS requirements
- Migration
- Redirects
- Languages
- Integrations
- Custom functionality
- Stakeholder and approval requirements
FREQUENTLY ASKED QUESTIONS
Straightforward answers about website redesign.
A redesign is worth considering when the website no longer reflects the business, makes important information difficult to find, creates friction for customers or has accumulated structural and technical problems that cannot be solved effectively through small changes.
No. A good redesign should identify useful existing assets before deciding what to replace.
Possibly. The existing platform is assessed against the project’s requirements.
Yes. The right approach depends on the existing WordPress site and what the business needs next.
Existing search visibility needs to be considered before pages, content or URLs are changed. No provider can responsibly guarantee that rankings will remain unchanged.
Yes, where the content is still useful.
Full copywriting can be included when agreed in the project scope.
Yes, where a CMS is included.
Projects typically start from €4,000. The final investment depends on the actual work involved.
The timeline depends on scope, content readiness, feedback cycles, migration requirements and integrations.
In a normal redesign project, the existing production website can remain available while the new website is developed and tested separately.
No. MiBanana Care is optional.
READY TO REDESIGN?
Build the website around the business you are now.
If your current website no longer reflects the company, explains the offer clearly or gives customers the experience they should expect, tell us what has changed.
We will start with the problem and work out what the website actually needs next.
